Direct Response Creative Strategist
I'm Graham Christian — a direct response creative strategist for performance-driven brands operating at $300K–$600K+ per month. I develop the strategy, messaging, and creative systems that move paid acquisition forward.
What I Do
01
Start with a diagnosis of the paid acquisition system — media, creative, and messaging — then build the architecture and testing frameworks to move performance forward.
02
Turn raw data, customer research, and market insights into high-potential concepts and scripts. Direct response copywriting across video ads, sales pages, advertorials, and email.
03
Ongoing support for internal creative teams, from brief to final cut, ensuring every output is direct response-focused.
The Problem
At scale, the default response to underperforming creative is more of it.
More hooks. More angles. More tests. The pressure is real — at $300K+/month, you have to keep producing. But volume alone doesn't move CPA down or make wins repeatable. It just creates expensive noise.
Strong hypothesis formation, sharp messaging frameworks, and disciplined ideation are what produce higher win rates, lower CPAs, and creative that compounds over time.
Without that upstream clarity, testing becomes guessing. Wins happen but don't repeat. And the founder never fully steps back because the machine never runs on its own.
How I Work
I come in as the senior creative and strategic layer most teams don't have internally.
That looks different depending on where a brand is. Some teams need a stronger creative strategy — better angles, sharper messaging, a testing roadmap that produces real winners. Some need the copy itself: ads, scripts, and sales pages written to perform. Some need to step back and identify what's actually limiting performance before building anything new.
I'm not here to manage your ad account. I'm here to own the thinking that determines what gets built, why, and in what order.
Results
in revenue supported over three years
in ad spend directed under my creative strategy
creative velocity increase while maintaining performance at scale
We'll start by clarifying what state the system is actually in.